From the Edo period to the early Showa period, the safflower trade flourished in Murata. Although time has passed, the vestiges of the old days have been quietly handed down to the present, and the scenery of grand storehouses and stately gates attracts the eyes and hearts of visitors. The storehouses-lined streets, which echo with the bustle of the past, are well-preserved and revered, and in September 2014 they were selected as an "Important Preservation District for Groups of Traditional Buildings" for the first time in Miyagi Prefecture.
The Murata Course starts and ends at Michi-no-Eki Murata Roadside Station. In the first part of the course, you’ll learn about the history of the Date family and the legends passed down in Murata. As you walk along the course, taking in the green of the trees and the murmuring of the streams, you’llenjoy a panoramic view of the majestic Zao Mountain Range from a small hill. In the Ubagakai area in the middle of the tour, there are many soba noodle restaurants, where you can compare and contrast their exceptional soba noodles with those of other visitors in a lush, natural setting. Returning to the center of the town, you will be welcomed by a row of warehouses called "Little Kyoto of Miyagi in Michinoku". The residence of one of the town's wealthiest merchants, "Yasho", was chosen as a National Important Cultural Property, and its warehouses and mansion are open for tours as the "Murata Merchant Yasho Memorial Museum". The Murata-cho Yamani Residence, a tourist information center in the warehouse, not only provides tourist information, but also sells souvenirs and other items. After returning to the starting point, Roadside Station Murata, you can shop for local products such as ice cream made from the local specialty fava beans, processed fava bean products such as udon noodles, and fresh vegetables picked in the morning, or refresh your tired body at a restaurant.
Murata-cho Buke Yashiki
Single-unit rental: 25,500 JPY (excluding tax) and up
Machiya Inn Tsuruya
1 night: 6,000 JPY (excluding tax) and up
Ryokan Hazakaya
2 meals per night: 6,500 JPY. Breakfast per night: 6,000 JPY.
Dinner per night: 6,200 JPY. Overnight stay with no meal: 5,000 JPY.
Restaurant Shiroyama
Open: 11:00-17:00
Closed on the 2nd and 4th Monday of the month (or the following day if the Monday is a national holiday)
Fried bean udon noodles, prawn tempura rice bowl, ramen noodles
Village of Folktales Furusato Otogi-en
Open: 11:00-14:00
Closed Mondays (and the following day if Monday is a national holiday)
Soba
Senjuan
Open: 11:00-15:00
Closed every Monday and Tuesday + third Sunday
Soba
Kenchanchi
Open 11:00-15:00
Closed holidays and Tuesday-Friday
Soba
Japanese restaurant Issho
Open: 11:00-15:00, 17:00-22:00
Closed every Monday
Soba
※This information is current as of November 2023. Please contact each facility for more information.
About 40 minutes from Sendai City (Sendai-Miyagi IC)
From Yamagata City (Yamagata Kita IC): Approx. 50 min.
About 3 hours and 20 minutes from Tokyo (Kawaguchi JCT)
In August, the harvest season of "Mirai," or "fruit corn," begins.
A specialty product representative of Murata that is at its peak in June. Processed products such as noodles and ice cream are also available.
KENKONICHI is a famous sake representing Miyagi Prefecture. It has an elegant aroma, a delicious taste of rice, richness, and sharpness. Come try its well-balanced taste.
Water from the foot of Mt. Zao, soybeans and rice grown in Miyagi Prefecture. In addition, carefully selected salt is used to make this additive-free miso with a high-quality flavor.
This natto is made from Hokkaido soybeans and brewed with the clear water of the Zao mountain range. Natto is also attracting attention for its new products such as sweets and pasta made from natto.
Enjoy exceptional soba noodles in a rich natural setting. There are many soba restaurants in the town, including those in the center of town and the Ubagakai area. Compare all the different soba restaurants to find your favorite one!
Murata is located in the southern part of Miyagi Prefecture, adjacent to three cities and four towns including Sendai City. It is blessed with the natural environment of the Shiraishi River flowing in the south and the Zao mountain range in the west.
Each of the warehouse streets in the "Kura-no-Machinami," selected as an Important Preservation District for Groups of Traditional Buildings, has different characteristics and are fun to explore. There are also great spots for the whole family. At Sportsland SUGO, one of the largest motorsports facilities in Tohoku, you can have a race or play with rental go-karts with family and friends.
In addition, Murata's specialties, such as "soramame" (fava beans), one of the nation's largest producers, and "mirai" (also known as fruit corn) is extremely popular; on weekends there are huge lines of people waiting in line starting from the early morning.
At the Hotei Matsuri, which has been held here for more than 800 years, a special long-headed Buddha parades on a float with a soft expression on his face. The unique appearance of Murata has long been loved by the townspeople.
In the warehouses and empty storehouses of Murata merchants, including "Yashou," one of the town's most prominent merchants who conducted various businesses from the late Edo period to the early Showa period, ceramic artists from Miyagi Prefecture as well as the Tohoku and Kanto regions will gather to exhibit and sell their ceramics.
A comprehensive motor sports facility, one of only six internationally certified racing courses in Japan. Visitors can watch races, experience riding motorcycles, and riding go-karts.
Murata Town Development Promotion Division
Telephone: 0224-83-2113